Adidas & Nike Embrace NFC Innovation

When two of the world's most iconic sports brands use NFC in their products, it's a clear sign that the future is smart, connected, and tap-friendly.

Adidas – Tap to Learn

Adidas took a bold step into the future with its "Tap to Learn" initiative, embedding NFC tags into selected footwear. With a simple tap of a smartphone, customers can unlock:

• Product information
• Exclusive behind-the-scenes content
• Videos featuring athletes
• Training tips and styling advice

Instead of scanning dusty barcodes or searching manually online, NFC-enabled Adidas shoes allow instant engagement. This strategy doesn’t just serve customers better—it keeps them interacting with the brand long after purchase, building loyalty in a fun and modern way.

How It Works

Tap the shoe using an Android phone or iPhone (with NFC enabled), and a custom Adidas page loads in the browser. No apps required. Just tap, view, and connect.

Why It Matters

In a crowded marketplace, Adidas has made their products more than just physical items—they’re gateways to experiences. It’s a powerful use of NFC that shows how smart tagging can enhance everyday products and deepen brand relationships.

Nike – NFC-Linked Phygital Products

Nike has taken a slightly different route with their NFC integration, blending it with NFTs and the metaverse. Known as phygital products (physical + digital), these items are not just smart—they’re part of a bigger digital universe.

By embedding NFC chips in their products, Nike allows users to:

• Authenticate the item (verifying it's genuine)
• Unlock exclusive content and rewards
• Access augmented reality experiences
• Claim or link NFTs with physical shoes

This approach combines the trust of product authentication with the buzz of web3 innovation, taking customer engagement to an entirely new level.

The Experience

Imagine buying a pair of limited-edition Nikes and tapping them to reveal a digital twin NFT, video content from designers, or AR filters that show how the shoe was created. This transforms a shoe into a tech-driven storytelling device.

Big Tech Meets Sneaker Culture

By blending NFC with blockchain and content experiences, Nike proves that physical goods can unlock digital rewards in a seamless way. It’s not just futuristic—it’s happening now. And businesses of all sizes can follow suit in their own way.

What This Means for Other Brands

Adidas and Nike may be giants, but their use of NFC is replicable by small businesses too. With platforms like NFC Tagify, even a small brand can:

• Add NFC tags to shoes, shirts, or packaging
• Link to product instructions, care guides, videos
• Direct users to warranty or reordering pages
• Give access to members-only content or discounts

If you want to upgrade your product, experience, or brand story—NFC is a tool you can start using today. It's not just for big brands anymore.