Spanish winemaker uses NFC in major promotional campaign

Spanish luxury winemaker Barbadillo has added promotional neck collars equipped with NFC tags to 126,000 bottles of its best-selling Castillo de San Diego white wine for a nationwide campaign that gives customers the chance to win a €1,000 (US$1,172) prize. The campaign is believed to be the world’s largest deployment of NFC within the wine […]

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