CONSUMER JOURNEY

How Retail Technologies Work Together to Create a Seamless Experience in Omnichannel Retail

Stage 1USAGES

NFC PRE-PURCHASE

  • Smart packages and hang tags drive: education, sales, reorders
  • Mobile connections allow customers to: access sale information share reviews
  • Ads integrated into print and out-of-home media increase traffic to the store
  • Book a showroom appointment for a personalized shopping experience
Stage 2USAGES

NFC IN-STORE

  • Connect to store wi-fi
  • Pre-sale product messaging
  • Digital signage
  • Quick link for shoppers to download relevant app
  • Access product information (virtual salesperson)
  • Couponing
  • Loyalty integration
  • Connect to chatbot to answer questions
  • Fast, simple, secure payment
  • Mobile point of sale integration
  • Endless aisle (links to a retailer’s e-commerce when a product is not available in store)
  • At-shelf experiences that encourage purchases
  • Get social proof! Connect to social media and/or reviews
Stage 3POST-PURCHASE USAGES

POST PURCHASE

  • Post-sale product messaging product authentication
  • E-commerce to cross-sell and up-sell
  • Connect to support & customer service
  • Warranty registration
  • Access instructions & maintenance info
  • Connect to a community with shared interests
  • Automated or subscription purchases
  • Instant, secure pairing
  • Provide timely feedback
  • Personalized gifting
  • Product re-order
NFC is the right tool to strengthen customer relationships and enhance the customer experience by making in-store and post-sale engagement simple and compelling.

 

  • Delivers intuitive experiences to digital native and mobile-first shoppers
  • Addresses consumer preference for speed, convenience, and control
  • Brings the benefits of digital marketing to physical products and packages
  • Enables a personalized digital experience unique to each unit of product
  • Integrates easily into every step of the consumer journey
  • Provides a simple and straightforward customer experience