Malibu equips 40,000 bottles with NFC tags for UK pilot

Coconut rum maker Malibu has equipped 40,000 bottles with NFC tags. Drinkers will be able to tap their NFC device against a sunset image on the product packaging to access content and prize draws directly…

Read the rest of Malibu equips 40,000 bottles with NFC tags for UK pilot at NFC World.

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